The Selling Funnel: How Customers Decide to Buy
Your audience doesn’t buy right away. They go through a basic journey:- They discover your product through a post, message, or ad
- They feel interested or curious maybe it’s useful, fun, or relatable
- They build trust they check the page, your store, or social proof
- They decide to buy once they feel confident in what they see
Why Your Audience Will Buy
Most buyers don’t care where the product comes from. They care about:- The design: is it unique, funny, meaningful, or useful?
- The vibe: does the store look real, trustworthy, and easy to shop?
- The offer: is the price reasonable? Is there a discount or story behind it?
- Your banner and logo look clean
- Product mockups are realistic
- Product descriptions are simple
- Your CTA (Buy Now / Shop Now) is clear
Where to Share and Promote (High-Level View)
You can choose between two broad types of media to reach your audience.Earned Media (Free)
This is when you use your personal or brand presence to reach people. It includes your prepared:- Social profiles
- Communities or groups you build or follow
- Individual messaging and network
- Your presence is real
- The product solves a need or expresses a personality or touches customers emotion
- The store looks professional
Paid Media (Invest to Grow)
You can also invest in reaching a new audience, especially in the USA. This includes:- Running ads that show your product directly
- Boosting a post or video with your product
- Partnering with small influencers
- Use clear pricing
- Use bold visuals
- Avoid cluttered or confusing language
- Make sure the checkout experience is smooth
What Builds Trust in Your Store
Whether you’re promoting through your earned audience, an ad, or a post, buyers only convert if they feel confident. These elements help build that trust:- Clean product mockups
- Simple descriptions without spelling mistakes
- A store that looks complete (logo, banner, description text)
- Consistent color theme
- Clear contact information
After the Sale: What Happens Next
Once a customer places an order:- The order shows up in your Rabfy dashboard
- Rabfy automatically handles printing, packaging, and delivery
- Rabfy also manages customer support and returns
- You can track your earnings and order status anytime