UTM parameters help you track where your traffic and orders are coming from. This guide will show you how to use them in your Rabfy store, so you can measure the performance of your ads, promotions, or social campaigns.

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What is a UTM Parameter?

A UTM parameter is a short piece of text added to the end of your store or product link. It helps Rabfy identify how a visitor reached your site. For example: 
https://www.yourstore.com/product-name?utm_source=facebook&utm_medium=ad&utm_campaign=summer_sale&utm_content=image_ad
This link shows Rabfy that the visitor arrived from a Facebook image ad in your Summer Sale campaign. Rabfy can then trace the visitor’s next steps inside your store such as pages viewed or items purchased etc.

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Why Use UTM Parameters?

Using UTM links helps you:
  • Know which platform brings the most visitors
  • See which campaign performs best
  • Measure your ad return on investment (ROI) properly
  • Compare results across channels like Facebook, Instagram, or email
Without UTM tracking, all traffic will look the same in your analytics and you won’t know what’s working.
  • Open your ad platform (for example, Meta Ads).
  • In the URL Parameters field, paste this string:
?utm_source={{site_source_name}}&utm_medium={{adset.name}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}
  • Publish the ad.

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What each tag means

ParameterWhat it meansExample
utm_sourceThe platform or site or the sourcefacebook, instagram
utm_mediumThe type of promotion or your adset namefb_ppc_ad
utm_campaignThe campaign namesummer, flash_sale
utm_contentThe specific ad or creative versionvideo1, imageA
You can build your own UTM links for any free or paid channel. Just edit the four tags above, share the link with your audience, and Rabfy will report results under Analytics → UTM Source/Medium/Campaign/Content. 
https://www.yourstore.com/t-shirt?utm_source=facebook&utm_medium=ad&utm_campaign=launch&utm_content=video_ad_1

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Tracking UTM Results in Rabfy

  1. Go to your Rabfy Dashboard
  2. Click Analytics from the left menu
  3. Choose Report By: UTM Source, Medium, Campaign, or Content
  4. Select a time range (e.g., Last 7 days)
  5. View how each link performed:
    • Total visits
    • Add to cart
    • Reached checkout
    • Orders and conversion rate
    • Profit per UTM source

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Tips for Better Tracking

  • Be consistent with naming (e.g., use facebook not fb for clarity)
  • Use different campaign names for different promotions
  • Always test your links before launching the ad
Watch this video for details (14:56 min): If you want deeper insights or advanced filters, consider setting up Google Analytics (GA4) using Rabfy’s GA integration. See the GA4 Setup Guide →